L'Oreal Colour Rays Has Been Discontinued!

Oh, love of my hairdye life!  I'm so sad to see you go.

The "Colour Rays" line has been a staple in my hair coloring repertoire for so many years now.  I would just brush this stuff on and get the easiest root maintenance EVER.  There were no zillion steps to follow, no foiling, no worry that my hair was going to melt and fall out from bleaching, and that formerly mandatory "second step" of adding Manic Panic could be done when I was damned good and ready (or not at all, if I really didn't have the time).  Who can forget the ease and simple beauty of hues such as Red Rays, Way-Out White, and the crown gem of color awesomeness, Fuchsia Flash!  Touted as the one-step hairdye system which is "highly visible on even the darkest hair," L'Oreal Colour Rays has touched my life (and my roots) with easy, perfect, maintainable vibrancy since the mid-2000s. 

Even in the beginning, this miracle of cosmetic wizardry has been elusive and difficult to find; I used to have to import my stash from New Hampshire, and once that connection dried up, scouted the Internet for new sources.  Alas, so many of my bookmarked shops are no longer carrying it that I decided to do a quick bit of research to confirm that my deepest fears have indeed come true. 

Here's the official word from L'Oreal Paris in response to a Facebook user's query: "We are sorry to confirm that this line has been discontinued. We do not currently have a replacement product to achieve red or fuschia highlights, but our creative teams are hard at work coming up with new and exciting products. In the meantime, if ever you are interested in a full-head colour, we do offer some high-intensity red and violet shades in our Féria line (http://bit.ly/mRZqFs). For personalized advice and help with shade selection, please don’t hesitate to call our Colour Experts at 1.888.456.7325!"  This is a truly a harsh blow to my beauty regimen, especially since now that I've begun swimming, my hair color fades more easily than it used to.

From what I can see, this product is still available for purchase at the L'Oreal website and a few other places online as well. (I just bought two boxes from Amazon.) Better stock up while they last!

I will be exploring other brands and products, so watch this space for more details!

Fare thee well, Colour Rays, as you escape this mortal coil. Know that your admirers and well-wishers shall always carry a place for you in their hearts!